PCI annual campaign 2024 “Refurbishment, renovation and modernization”
Reliable and easy-to-use product systems
22.01.2024
From January 2024, PCI Augsburg GmbH will be focusing its annual campaign on various systems with harmonized products for refurbishment, renovation and modernization under the motto "PCI is the trump card - this is how winners refurbish". Tradespeople benefit from reliable complete solutions with which even demanding renovation tasks can be completed easily and reliably.
Due to various factors such as high costs, inflation and interest rate increases, building applications are continuing to fall significantly, especially in the new construction sector. In 2024, PCI is therefore focusing entirely on refurbishment, renovation and modernization which offers great market opportunities.
Complex construction sites are the order of the day in refurbishment, renovation and modernization, making reliable product solutions indispensable. Under the motto "PCI is the trump card - this is how winners refurbish", PCI will be focusing on several systems with harmonized products over the course of 2024 offering tradespeople complete solutions for various renovation tasks which are simple and reliable in application.
"Thanks to decades of experience and innovative technologies, PCI is one of the market leaders in construction chemicals. Construction professionals know that they have the best cards with PCI. Because PCI is the trump card in modernization: System solutions for all cases as well as top products that are child's play to work with and are reliable thanks to our experience," says Stephan Tschernek, Head of Marketing PCI Group.
Numerous communication and marketing activities are planned throughout the year to accompany the annual campaign "Refurbishment, renovation and modernization". These include, for example, two segment-specific brochures for the sectors Tiling/Natural Stone and Construction Technology, PoS support for specialist distributors, a special landing page (in German) on the PCI website on the subject of renovation and refurbishment as well as social media and newsletter posts with various renovation solutions and thematically appropriate give-aways such as PCI playing cards.
There are "solution cards" for each of the systems presented which provide a quick and easy overview of the respective solution to the challenge encountered on the construction site. The user receives detailed explanations via the QR code on the solution card which leads directly to the corresponding website.
Throughout the year, the company will also be offering several sales campaigns with products that are ideal for use in renovation, refurbishment and modernization.
The annual theme of refurbishment, renovation and modernization is also included into the PCI Academy seminars. Participants benefit from additional added value as the seminars go into even more detail on the application of refurbishment-specific products.
Complex construction sites are the order of the day in refurbishment, renovation and modernization, making reliable product solutions indispensable. Under the motto "PCI is the trump card - this is how winners refurbish", PCI will be focusing on several systems with harmonized products over the course of 2024 offering tradespeople complete solutions for various renovation tasks which are simple and reliable in application.
"Thanks to decades of experience and innovative technologies, PCI is one of the market leaders in construction chemicals. Construction professionals know that they have the best cards with PCI. Because PCI is the trump card in modernization: System solutions for all cases as well as top products that are child's play to work with and are reliable thanks to our experience," says Stephan Tschernek, Head of Marketing PCI Group.
Numerous communication and marketing activities are planned throughout the year to accompany the annual campaign "Refurbishment, renovation and modernization". These include, for example, two segment-specific brochures for the sectors Tiling/Natural Stone and Construction Technology, PoS support for specialist distributors, a special landing page (in German) on the PCI website on the subject of renovation and refurbishment as well as social media and newsletter posts with various renovation solutions and thematically appropriate give-aways such as PCI playing cards.
There are "solution cards" for each of the systems presented which provide a quick and easy overview of the respective solution to the challenge encountered on the construction site. The user receives detailed explanations via the QR code on the solution card which leads directly to the corresponding website.
Throughout the year, the company will also be offering several sales campaigns with products that are ideal for use in renovation, refurbishment and modernization.
The annual theme of refurbishment, renovation and modernization is also included into the PCI Academy seminars. Participants benefit from additional added value as the seminars go into even more detail on the application of refurbishment-specific products.
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